When running a medical clinic, the number of patients coming through your doors will always be a factor you need to keep an eye on.
Although you can’t control how many people get sick or injured, you can make your clinic more appealing so that more people end up visiting your clinic when they need medical assistance.
Here are five effective ways to do it:
1. Hold promotions and special offers
Holding promotions and special offers is one of the best ways to increase foot traffic in commercial stores, and it works the same way for medical clinics.
Whether you’re offering complimentary health checks or providing free gifts to new patients, doing something a little bit special can grab people’s attention and make them take notice.
Conducting promos and special offers like this can often be the extra push needed to encourage prospect patients to try your clinic out for their next appointment. They can also be particularly useful during slow periods, helping drive more patients and enquiries your way when you need it.
2. Encourage reviews and testimonials
These days, people love checking reviews online before paying for any product or service.
Use this to your advantage by encouraging your patients to write and post online reviews about your clinic. This will give people a better idea of what your clinic and your service is really like, and when they read about other patients’ positive experiences in your clinic, they’ll be more inclined to book an appointment with you.
The best thing about online reviews and testimonials is they give a more personal and ‘real-world’ view of your clinic that can be more convincing than any sales or marketing collateral you’re using.
Naturally, you want to get as many positive reviews as possible, so make sure to encourage your satisfied patients to publish a review online.
3. Give your clinic a new look with a brand-new fitout
Not only will a new fitout impress your current patients, but it can also attract new patients to visit your clinic for future appointments.
A clean and organised clinic is always a big plus for any patient, no matter what service or treatment they need. The better your clinic looks and feels, the more comfortable your patients will be.
But that’s not all. A new fitout will benefit your team as well. Not only is a well-furnished clinic more enjoyable to work in, but it can also make your staff work more efficiently.
If you’re thinking about giving your medical clinic a new fitout to attract more clients, get in touch with us to learn more about the options available to you.
4. Be active on social media
We live in a digital and social world, so make the most out of it and use it to promote your clinic. Not only will staying active on social media help you connect with your patients (both current and new), but it also provides an excellent marketing platform for reaching out to more people.
Whether it’s sharing useful medical advice or announcing special offers and packages (see #1), social media can help you reach more people than ever.
5. Show off your expertise through blogs
Expertise and credibility are valuable assets in the medical field, so don’t be afraid to present yours openly to the world. A great way to do this is by publishing blogs onto your website and sharing them through social media (please see above).
Blogs that provide useful information to patients will serve you in two ways.
First, it can inform and educate the reader on a particular topic, providing information that can help them some way in the future.
Second, blogs can help establish your expertise and credibility. Informative blogs can show readers that you have experts in your field who know what they’re doing. It also lets readers know that you’re willing to help and assist them in any way you can.
Here at Future Fitouts, we want all the pieces of the puzzle to fit together perfectly for the future success of your medical clinic. If you think a new medical fitout is the missing piece from your growth plan, give us a call on 1300 368 461.